MD  wine Industry Consulting

Business Consulting


Born in San Francisco and raised in Sonoma County, Michael De Loach grew up in the wine business: he started working in the vineyard at age 11 and in the cellar at 15. After college De Loach worked as Vice President, Sales and Marketing at fledgling De Loach Vineyards, and completed courses of study in winemaking at the Napa Valley School of Cellaring as well as the University of California at Davis Agricultural Extension.

De Loach learned the world of design, advertising, marketing and media during the 12 years he spent in that industry. During his three years at consumer goods design firm Glenn Martinez and Associates, he worked on branding, packaging, and advertising for top wine industry clients including Rodney Strong Vineyards, De Loach Vineyards, Parducci Winery, Glen Ellen, Far Niente, and many others.

De Loach was a partner and creative director for leading regional advertising agency BG Solutions, where he personally won over 100 American Advertising Awards (The ADDY Awards) for his work. Clients during his career included Comcast, Mitsubishi Motors, and Bethesda Healthcare Systems.

After his advertising days, De Loach served as president of De Loach Vineyards from 2001 to 2005, then as president of Hook & Ladder Winery until 2016. He has served on numerous industry boards and advisory committees.

De Loach has appeared throughout the country on radio, television and speaking engagements, and has been written about in Newsweek, The New York Times, The Wall Street Journal, The Los Angeles Times, The San Francisco Chronicle, The Denver Business Journal, The Austin Chronicle, Philadelphia Magazine, The Wine Spectator, Wines and Spirits, Wines and Vines, and The Wine Enthusiast. He lives with his wife Lori in Healdsburg, California.

Michael De Loach

For over 25 years, Michael De Loach has been a wine industry leader in planning, management and marketing.